品牌兴隆图在合适-适人、适时、适地、适者生存、没有是非、优劣、好坏之分,仅有合适与否。我们每天都在找人,说话、做事,难就难在要找对人、说对话、做对事,事实的情况是经常找不对人、说不对话、做不对事,导致成本增加、效率底下、矛盾丛生,所谓品牌整合营销,也就是要将多元相关价值要素向一个清晰的目标效应集中,整体合一,合力共振,从中升华出品牌的市场张力,籍形象标签散发出光彩。也就是品牌整合的软战略。

VIEWPOINTS:

The BRAND LONG PLAN is ‘right’: the right person, the right time and the right place. We seek persons, talk with others and handle matters. But it is difficult for us to find the right person, have the right conversation and do the right things. Then it leads to higher cost and lower efficiency.

The integrated marketing of the brand is to concentrate all poly-relative value factors into a clear objective.

国际广告协会个人会员
中国广告协会学术委员会委员